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| BRIEF ANALYSIS OF INTERNATIONAL MARKETING FOR TUNGSTEN ELECTRODES |
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Revised:January 06, 2005
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| DOI： |
| KeyWord:Tungsten electrodes,Market analysis,Target market,Marketing strategy |
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| Abstract: |
| China is a country with rich tungsten resource, tungsten electrodes have been widely applied in the TIG welding.The annual output of tungsten electrodes within China accounts for 3/4 of that in the world,and export alone accounts for 50% of the world's volume.Therefore,it is worth studying how to grasp the marketing strategy of tungsten electrodes. A brief introduction to both International and Domestic manufactring,target market and the marketing strategies for tungsten electrodes are presented in this paper, an objective evaluation to Chinese tungsten electrodes is also provided.The main reason for the low price of tungsten electrodes is analyzed along with suggestions to improving the marketability and product quality in oversease market.Development of possible new products is also suggested for the future. |
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